The CEO of insurance giant Ardonagh Retail, Ian Donaldson, played a leading role in setting up Football For Change and subsequently engaged his colleagues at Swinton Insurance to support the initiative as founding sponsors.
Ian, who together with PR executive Dan Hughes worked with the founding footballers to create Football For Change, was born and raised in Stoke and suffered a difficult childhood on a 1980s miners’ estate before establishing himself as a promising young footballer only to then rise to the head of a leading insurance group worth more than £1bn.
Motivated by his own experiences, Ian and his team have helped Football For Change become one of the most momentous charitable initiatives in the country which is already giving NEET young people who’ve grown up in poverty the tools to build better futures and follow their dreams.
“As business people and sports stars, we must pass on the experiences we’ve had to show young people who’ve had tough starts in life that they shouldn’t give up and that they are deserving of every chance in life”, says Ian.
“Football For Change is all about giving them the tools to build futures. We’re funding programmes which aid social mobility and provide education and employment opportunities aimed at raising aspirations and giving young people who need it most a helping hand to succeed.
“This is a unique and powerful collaboration of business leaders and footballers that improves life chances and changes lives for the better.
“Our aim with Football For Change is to level the playing field and help these young people overcome social and economic challenges and I am incredibly proud to have helped it launch.”
Dan Hughes added:
“Footballers and business leaders have put their name to Football For Change in a major effort to turn around some of the shocking situations young people are facing in some of the poorest parts of the country. It is an exciting initiative that is showing already that we can make a massive difference. Ian and the team at Swinton Insurance have been incredible since the get-go.”